Principal Field Marketing Manager
Posted on: January 17, 2023
We are Emerging Technologies and Incubations (ET&I) at Cisco.
We are chartered to build the next new business for Cisco. To take
Cisco into new markets, and especially towards new personas - both
buyer and user. And like building a startup from the ground up,
it's all about having an entrepreneurial mindset. Taking an idea
from a crazy thought to a product that solves a critical need, to
an experience that delights users and customers. It's about
innovation. From 12 months out to 5 years in the future. Wearing
multiple hats. Failing and learning, fast. About challenging
assumptions and finding new ways of solving problems. Driving form
from ambiguity. About creativity. We are looking for entrepreneurs.
Thinkers. Designers. Marketers. Product Led Growth experts.
Business Development, SDRs, Customer Success. Product Managers,
SWEs, SREs. Data Scientists and ML engineers. Yes, we are building
the next set of startups with the support of a trusted name like
Cisco. Where else will you get to do this? We are Cisco ET&I.
We run bold, we run agile, and we run ambitious. Come create with
The Principal Field Marketing Manager is a leadership role
responsible for managing field marketers and demand generation
activities in multiple regions for multiple ET&I products. This
role reports to the Global Head of Product-Led Growth.
What we're looking for:
--- 7+ years of B2B SaaS field marketing experience.
--- Drive integrated demand generation campaigns to generate
pipeline and self-service and high-touch sales opportunities.
--- Exemplary communication skills with senior marketing, product,
and sales leaders.
--- Ability to plan, allocate, and track budget down to the
--- Experience running a team of direct reports
--- Ability to easily establish strong rapport with in-region sales
leadership and teams
--- Ability to navigate multi-level, matrixed sales organizations
and plan regional technical marketing events
--- Ability to build technical content for users and C-level
executive personas, and market to technical personas such as
DevOps, App Developers, Security engineers, Cloud Platform
--- Demonstrated track record of driving results and staying within
--- Ability to travel if needed and comply with the company's
--- Miraculous attention to every single detail.
--- Ability to synthesize product differentiators to build suitable
messaging in end user's tone, and gain alignment on messaging and
positioning with all stakeholders.
--- Opinionated, data-obsessed, self-starters, and creative
copywriter with a flair to simplify and yet retain the authenticity
and essence of the product differentiators.
--- Familiarity with all aspects of product marketing, including
familiarity with building interactive digital media and marketing
tactics, and lifecycle campaign methodology
--- Experience building innovative digital content for social
media, content for website, content for lifecycle campaigns.
--- Experience creating executive-ready & data-driven reports and
slide decks for key stakeholders
--- Prior experience with technical products for developers,
DevOps, or IT security admins
--- Familiarity with solution-based approach to marketing and
--- Ability to draft technical blogs
--- Prior experience doing sales and partner enablement with
accurate and usable content
Responsibilities will include:
--- Manage a team of field marketers to develop and execute a
regional demand generation strategy in line with company sales
--- Represent field marketing with field sales peers and
--- Collaborate with senior marketing leaders, finance, and sales
leaders to create integrated plans and budgets.
--- Be a player/coach, executing and managing marketing
--- Building messaging, positioning, and doing persona research
--- Building content strategy and building content quickly and
effectively for all form factors, all digital channels, and for
sales and partners.
Who you are:
- Bachelor's degree required; MBA preferred. Bachelor's or
master's degree in Marketing/Journalism or
- Engineering education is a big plus.
- You love building content of all kinds, digital, web, social,
thought leadership, and technical product marketing and
- Minimum 10 years' experience in the tech industry at a senior
level in product marketing, product management, strategy, or
- Excellent communications and presentation abilities
- Strategic, critical but creative problem solver with strong
technical and business sense
- Ability to lead, build and work within cross-functional team
- Deep understanding of software, networking, collab, security,
cloud, and virtualization business models and corporate marketing
- Familiarity with new software technology and incubation
We Are Cisco
#WeAreCisco, where each person is unique, but we bring our talents
to work as a team and make a difference. Here's how we do it.
We embrace digital, and help our customers implement change in
their digital businesses. Some may think we're "old" (30 years
strong!) and only about hardware, but we're also a software
company. And a security company. An AI/Machine Learning company. We
even invented an intuitive network that adapts, predicts, learns
and protects. No other company can do what we do - you can't put us
in a box!
But "Digital Transformation" is an empty buzz phrase without a
culture that allows for innovation, creativity, and yes, even
failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, we
give our egos a break and we give of ourselves (because giving back
is built into our DNA.) We take accountability, we take bold steps,
and we take difference to heart. Because without diversity of
thought and a commitment to equality for all, there is no moving
So, you have colorful hair? Don't care. Tattoos? Show off your ink.
Like polka dots? That's cool.
Message to applicants applying to work in the U.S.:
When available, the salary range posted for this position reflects
the projected hiring range for new hire salaries in U.S. locations.
For non-sales roles, the hiring ranges reflect base salary and do
not include bonuses, equity, or benefits. Hiring ranges for sales
positions include base and incentive target, and do not include
equity or benefits. Individual pay is determined by the candidate's
hiring location and additional factors, including but not limited
to skillset, experience, and relevant education, certifications or
training. Applicants may not be eligible for the full salary range
based on their U.S. hiring location. The recruiter can share more
details about compensation for the role in your location during the
Keywords: Cisco, Milpitas , Principal Field Marketing Manager, Accounting, Auditing , Milpitas, California
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