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Product Marketing Manager

Company: Onto Innovation
Location: Milpitas
Posted on: June 19, 2022

Job Description:

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers' critical path of progress by making them smarter, faster and more efficient.Position SummaryJob Summary & ResponsibilitiesOnto Innovation is seeking a high-energy individual that can support the product marketing efforts for our suite of Onto Innovation products including the flagship semiconductor metrology product line. This position shall report directly into the Director of Product Marketing of the Automated Metrology Business Unit and shall be based out of our Milpitas, California campus. This role will drive marketing and account penetration strategies working closely with customers and sales organization. The external impact of this role will further solidify Onto Innovation's leadership position in the industry.ResponsibilitiesA successful candidate for this role shall be responsible for leading global product adoption through customer engagement and roll-out strategies. The candidate shall be expected to work closely with Engineering and Product Marketing partners to develop and execute on multi-year business plan for Onto's products and applications roadmaps aligned to adjacent semiconductor markets. Key responsibilities for this role include:

  • Develop a clear understanding of current served and unserved metrology opportunities, support in developing comprehensive understanding of key customer requirements in semiconductor markets (memory, logic) as well as emerging process control challenges, requirements, and opportunities
  • Formulate and drive clear go-to market strategies of both hardware and software product offerings for key customers including new product introduction; manage new product customer evaluation
  • This role will be responsible for new product customer purchasing specifications and other technical specifications negotiation and sign-off through the collaboration with the product managers and the sales group
  • Support the Engineering and Service teams on key account critical escalations; manage customer facing messaging
  • Support the worldwide sales group through effective penetration and adoption strategies, value pricing, and timely response to customer requirements
  • Identify opportunities to leverage installed base through comprehensive upgrade and obsolescence strategies
  • Identification of opportunities early in the business cycle, market timing and market windows. Assessment of where we can win is critical
  • Enable process for comprehensive competitive analysis including Red Teams, SWOTs, etc. Work closely with Engineering, and Product Applications teams to develop a common understanding of environment/situation
  • Ensures the sales teams are equipped to win against the competition including delivering training programs and product collateralQualificationsExperience and Background:
    • Technical understanding of semiconductor devices, process flows, and device design principles are valuable.
    • Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes, metrology and/or inspection products is a plusOnto Innovation is committed to creating a diverse environment and is proud to be an equal-opportunity employer. We offer competitive salaries and a generous benefits package, including health/dental/vision/life/disability, PTO, 401K plan with employer match, and an Employee Stock Ownership Program (ESOP) along with health & wellness initiatives.We provide a collaborative working environment along with resources, and state-of-the-art tools & equipment to promote success; and a welcoming, inclusive corporate culture where individuals are recognized for their contributions.

Keywords: Onto Innovation, Milpitas , Product Marketing Manager, Advertising , Milpitas, California

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