Solutions Marketing Manager
Company: cPacket Networks
Location: Milpitas
Posted on: July 26, 2022
Job Description:
Company DescriptioncPacket Networks is a leading provider of
hybrid-cloud observability for network-centric service and security
assurance. Our intelligent observability platform enables
single-pane-of-glass observability for enterprise IT. The
unprecedented observability provided by the cPacket solution
reduces the risk for Fortune 500 businesses while increasing
service agility, experience assurance, and transaction velocity.Our
Story:At cPacket, we work hard and play hard. We handle complex
challenges like pros, we are not afraid to take risks, we learn
fast, and we are experts in our field. Together, we are redefining
the network observability industry. If you're curious, energetic,
intelligent, and passionate about making a meaningful impact,
cPacket is the place for you. If you like challenges, you will love
it at cPacket because we are solving tough problems every day.
We're positioned to grow big and we are always pressing forward. We
are committed to growth - both professionally and personally.Job
Description:We are looking for industry's best solutions marketer
who (a) is technically solid in networking, observability and
security domains, (b) is a creative and articulative hands-on
content producer based on value-based selling, (c) is an avid
public speaker and presenter, (d) is a great team player and
partner enabler. Responsibilities:
- Work with extended marketing, alliances/bizdev and sales team,
and eco-system/channel partners to drive company growth through key
partnerships, and go-to-market through a specific set of
co-marketing activities
- Great story-teller for value-based selling and messaging and
content development across strategic, commercial and technical
buyers in the IT industry with vertical solutions focus (financial
services, healthcare, big tech, service provider, other)
- Produce high-value, impressive content for partner consumption
- including sales/channel pitch decks, infographics, video stories,
case studies, solution briefs, eBooks, application notes, technical
briefs, battle cards, white papers, blogs, and media articles.
- Mange solution-centric web pages, resource library and asset
landing pages by working with the web team to manage partner
portal
- Leverage the messaging generated by the marketing team and
convert it into rebranded and customized content consumable by the
partners
- Work with extended marketing and bizdev to handle solution
launches, partner enablement and how-to-sell/where-to-sell GTM for
cPacket solutions success and revenue growth
- Work with the extended marketing and lead-gen team to deliver
joint webinars and public speaking sessions at tradeshows and
partner events
- Work with the extended team for targeted campaigns content
- Own the partner collateral success and impact metrics and
handle content syndication, localization and distribution and
tracking
- Work closely with Sr. Director of Solutions Marketing for
alignment, review processes and prioritiesMinimum Qualification:
- 10 years of experience in product/solutions marketing with a
proven track record of generating compelling content at a fast
pace. Self-sufficient storyteller and content creator with left
brain (technical) and right brain (creative/aesthetic) skills. A
portfolio example will be required.
- Solid domain knowledge in networking, network
visibility/observability, data center, virtualization, cloud, and
AIOps, competitive landscape, IT buyer personas, and use
cases.
- Knowledge about network visibility, tapping, network packet
brokering (NPB), network performance monitoring (NPM), network
detection and response (NDR), AI for ITOps (AIOps) service
monitoring and automation is a plus. Familiar with cloud-native
monitoring tools and services such as AWS CloudWatch, Azure
Monitor, Google Monitor, and other cloud-native services is highly
desirable.
- Solid understanding of the competitive landscape, products, and
emerging companies in the above space both application performance
and security domains (Gigamon, Ixia, Apcon, Riverbed, NetScout,
Endace, Viavi, SolarWinds, Kentic, Arista etc.)
- Strong collaboration, cross-functional teamwork, and persuasive
skills. Ability to influence others and get things done in a matrix
organization. Great communicator.
- Additional experience in working with partners and managing
co-marketing activities outlined above
- High energy and self-driven with multitasking, problem-solving,
working comfortably under pressure in a fast-paced
environment.
- Absolutely no-conflict personality, no ego or
passive-aggressive behavior. Ability to listen, follow directions,
and work with others
Keywords: cPacket Networks, Milpitas , Solutions Marketing Manager, Advertising , Milpitas, California
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