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Principal Technical Product Marketing Manager, Product-Led Growth

Company: Cisco
Location: Milpitas
Posted on: January 17, 2023

Job Description:

The Organization:

We are Emerging Technologies and Incubations (ET&I) at Cisco. We are chartered to build the next new business for Cisco, to take Cisco into new markets, especially towards new personas - both buyer and user. And like building a startup from the ground up, it's all about having an entrepreneurial mindset - taking an idea from a crazy thought to a product that solves a critical need to an experience that delights users and customers. It's about innovation - from 12 months out to 5 years in the future. Wearing multiple hats. Failing and learning fast. About challenging assumptions and finding new ways of solving problems. Driving form from ambiguity. About creativity. We are looking for entrepreneurs. Thinkers. Designers. Marketers. Product Led Growth experts. Business Development, SDRs, Customer Success. Product Managers, SWEs, SREs. Data Scientists and ML engineers. Yes, we are building the next set of startups with the support of a trusted name like Cisco. Where else will you get to do this? We are Cisco ET&I. We run bold, we run agile, and we run ambitious. Come create with us.

The Role

As a Principal Technical Product Marketing Manager, you will drive all aspects of technical marketing for SaaS Security, Connectivity, and Observability products for microservices running in Kubernetes. Building technical content such as website content and use case messaging, in-product messaging for technical user personas like app developers, DevOps, Cloud Platform Engineers, as well as messaging and positioning for buyer personas. You will be responsible to build actionable, bite-sized, and compelling content for developer and other technical audiences like DevOps, SecOps, and C-Level Executives based on the messaging. The content will vary based on user profile, use case, user journey stage (learn, try, buy). It will vary from thought leadership material by working with external agencies and research firms, to whitepapers, technical demos, customer testimonials, sample code, videos, technical blogs, e-books, professional digital content for campaigns, social and web copy, and sales enablement material for technical end-users and C-level personas.

What we're looking for:

  • 6+ years of B2B SaaS technical product marketing experience.
  • Ability to synthesize product differentiators to build suitable messaging in end user's tone, and gain alignment on messaging and positioning with all stakeholders.
  • Opinionated, data-obsessed, self-starters, and creative copywriter with a flair to simplify and yet retain the authenticity and essence of the product differentiators.
  • Familiarity with product-led growth, digital marketing and lifecycle campaign methodology
  • Experience building innovative digital content for social media, content for website, content for lifecycle campaigns.
  • Prior experience with technical products for developers, DevOps, or IT security admins
  • Acute understanding of content KPIs and what content would resonate with each audience type
  • UX copyediting, including desktop, mobile, and web User experience research, such as competitive analyses, direct customer feedback
  • Ability to draft technical blogs
  • Prior experience doing sales and partner enablement with accurate and usable content
  • Prior experience in building content and marketing to developers, devops, SecOps, and Cloud Platform Engineers.

    Responsibilities will include:

    • Building messaging, positioning, and doing persona research
    • Building content strategy and building content quickly and effectively for all form factors, all digital channels, and for sales and partners.
    • Content strategy and execution responsibilities for developer products involving technologies such as Kubernetes, API Security, Application Security, AI/ML at the edge, Serverless, and so on.
    • Creating reports for key stakeholders

      Who you are:
      • Bachelor's degree required; MBA preferred. Bachelor's or master's degree in Marketing/Journalism with experience in B2B technology product for developers or Engineering/Technology background in CS or equivalent.
      • You love building technical marketing content of all kinds, digital, web, social, thought leadership, and technical product marketing and messaging.
      • Minimum 10 years' experience in the tech industry at a senior level in product marketing, product management, strategy, or consulting role
      • Excellent communications and presentation abilities
      • Strategic, critical but creative problem solver with strong technical and business sense
      • Ability to lead, build and work within cross-functional team environments
      • Deep understanding of software, networking, collab, security, cloud, and virtualization business models and corporate marketing strategy
      • Familiarity with new software technology and incubation

        We Are Cisco

        #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here's how we do it.

        We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (30 years strong!) and only about hardware, but we're also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!

        But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

        Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

        So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That 's cool.

        Message to applicants applying to work in the U.S.:
        When available, the salary range posted for this position reflects the projected hiring range for new hire salaries in U.S. locations. For non-sales roles, the hiring ranges reflect base salary and do not include bonuses, equity, or benefits. Hiring ranges for sales positions include base and incentive target, and do not include equity or benefits. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

Keywords: Cisco, Milpitas , Principal Technical Product Marketing Manager, Product-Led Growth, Advertising , Milpitas, California

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