Director, Digital Marketing
Company: SEMI
Location: Milpitas
Posted on: June 17, 2022
Job Description:
Although we're small, we're mighty and influence and impact
society at large positively. At SEMI, we offer opportunities to
connect and interact with world leaders, industry legends, and
rising stars. We help our members develop public and private
policies to strengthen global supply chains and promote business
growth and prosperity. Learn and grow professionally through career
opportunities such as rotational assignments. Contribute by
influencing and impacting an industry that is the foundation for
innovation and positive change in areas like environmental
sustainability, thought leadership, and DE&I. We take pride in
offering work-life balance so you can live your personal and
professional life to the fullest.THE ROLE:SEMI is seeking a
Director of Digital Marketing to lead the SEMI Marketing Operations
and operate SEMI's marketing applications - including Analytics,
Digital and Marketing Technology roadmaps, architecture, and
implementation. Bring strong strategic thinking, leadership, deep
marketing experience, an analytical orientation and technical savvy
to enable the SEMI Marketing teams. Drive will be to improve
customer engagement and conversion across the digital platform
through personalized and targeted content and demand generated
activities. Work closely with Sales Operations, IT and the global
Marketing teams to align the roadmap and successful deliver to the
strategic vision.SEMI is an equal opportunity employer. Individuals
of all ages, all people of color, women, women of color,
individuals from the LGBTQIA+ community, and all other individuals
are strongly encouraged to apply.This is a full-time, exempt
position which reports directly to the VP of Corporate Marketing of
SEMI and is based in Milpitas, CA.CORE RESPONSIBILITIES:
- Proven leadership in executing Marketing processes with
Enterprise companies. You not only know how to execute these best
practices across systems but also able to ensure human workflows
are equally changed. Ensure your leadership does not end with
Marketing but able to bring alignment with Sales and Finance
too.
- Manage and continually develop the SEMI Marketing applications.
You will proactively investigate new technology and propose growth
to the strategic vision that drives prospect and customer
conversions. The recommendations will integrate and complement the
existing business applications environment.
- Manage Corporate Marketing content and global content standards
for the SEMI website, collaborate and stay in alignment with IT and
Digital Transformation regarding global technology stack,
infrastructure and data architecture
- You are tech savvy and have been hands-on in the past. You
understand APIs, data integrity and models, can configure SaaS
solutions, or work with partners at a technical level to ensure
smooth integrations.
- Support the Marketing Teams demand generation needs from ensure
best practices for nurture or demand generation campaigns.
- You have branding and messaging experience to ensure the
website follows best practices. You'll work with branding and
content teams to ensure the website is fresh with content. You'll
also drive the navigation and redesign efforts to ensure best
practices.
- Able to work with a dynamic and interconnected platform to
ensure expansion of the personalization platform across the
websites and marketing automation platforms. Having AI experience
with personalization a strong plus.
- Data integrity across marketing systems. This includes not only
all customer and prospect data but also metrics data collection for
generating reports from top of the funnel to close of business
contract.WHAT SUCCESS LOOKS LIKE:
- SEMI is seen as a leader in supporting the electronics supply
chain industry
- SEMI's largest value delivery remains its physical trade
shows
- Measurable increase in current and new revenue streams is
achieved
- A large majority of products and services are sold and
delivered through digital means
- Continual advancements in digital strategy and execution to
bring SEMI to digital leadership amongst its competitorsCRITICAL
SKILLS:
- Proven hands-on experience in architecting and developing in
Marketo, Salesforce, and Drupal
- Must have web development/design skills
- Self-driven and a strong leader in negotiating business
strategy and implementing to closureKNOWLEDGE OR EXPERIENCE:
- 10+ years of B2B software/SaaS Marketing Operations experience
with heavy emphases on integrations or development
- 3+ years in managing Marketing teams
- B.S. in Software Engineering or IT Systems and/or practical
experience and knowledgeTHE IDEAL CANDIDATE:The ideal candidate
will have experience in early-stage digital transformation with the
ability to cast an ongoing vision for the project, join senior
management in shaping a new digital culture and developing and
executing the plan. You are an innovative project manager that is
passionate about growing an organization's revenue opportunities
and improving customers' experience through digital means, excels
at designing and delivering programs, and has an extreme customer
focus mindset.ABOUT SEMISEMI is the global industry association
representing the electronics manufacturing and design supply chain,
connecting over 2,400 member companies and 1.3 million
professionals worldwide. SEMI members are responsible for the
innovations in materials, design, equipment, software, devices, and
services that enable smarter, faster, more powerful, and more
affordable electronic products. Since 1970, SEMI has built
connections that have helped its members prosper, create new
markets, and address common industry challenges together. SEMI
maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai,
Singapore, Tokyo, Milpitas and Washington, D.C. For more
information about SEMI, please visit us at SEMI.org.SEMI is an
equal opportunity employer and makes employment decisions based on
merit. We want to have the best available persons in every job.
Company policy prohibits unlawful discrimination based on race,
color, creed, gender (including gender identity and gender
expression), religion (all aspects of religious beliefs, observance
or practice, including religious dress or grooming practices),
marital status, registered domestic partner status, age, national
origin, (includes language use and possession of a driver's license
issued to persons unable to prove their presence in the United
States is authorized under federal law), ancestry, physical or
mental disability, medical condition (including cancer or a record
or history of cancer, and genetic characteristics), sex (including
pregnancy, childbirth, breastfeeding or related medical condition),
genetic information sexual orientation, military and veteran status
or any other consideration made unlawful by federal, state, or
local laws. It also prohibits unlawful discrimination based on the
perception that anyone has any of those characteristics or is
associated with a person who has or is perceived as having any of
those characteristics. Discrimination can also include failing to
reasonably accommodate religious practices or qualified individuals
with disabilities where the accommodation does not post an undue
hardship. All discrimination is unlawful.
Keywords: SEMI, Milpitas , Director, Digital Marketing, Executive , Milpitas, California
Didn't find what you're looking for? Search again!
Loading more jobs...