Director of Product Marketing

Company: cPacket Networks
Location: Milpitas
Posted on: August 2, 2022

Job Description:

Company DescriptioncPacket Networks is a leading provider of hybrid-cloud observability for network-centric service and security assurance. Our intelligent observability platform enables single-pane-of-glass observability for enterprise IT. The unprecedented observability provided by the cPacket solution reduces the risk for Fortune 500 businesses while increasing service agility, experience assurance, and transaction velocity.
Our Story:At cPacket, we work hard and play hard. We handle complex challenges like pros, we are not afraid to take risks, we learn fast, and we are experts in our field. Together, we are redefining the network observability industry. If you're curious, energetic, intelligent, and passionate about making a meaningful impact, cPacket is the place for you. If you like challenges, you will love it at cPacket because we are solving tough problems every day. We're positioned to grow big and we are always pressing forward. We are committed to growth - both professionally and personally.
Job Description:We are looking for industry's best product marketing leader who (a) is technically solid in networking, observability and security domains, (b) is a creative and articulative hands-on content producer based on value-based selling, (c) is an avid public speaker and presenter, (d) is a great team player and sales enabler. We want an absolute A-player. This role may have a few reports.
Responsibilities:

• Lead cPacket's product marketing team while acting as an IC at the same time for hands on content creation for sales consumption
• Work with extended marketing, sales, product management and CTO office to handle product launches, sales enablement and how-to-sell/where-to-sell GTM for cPacket products success and revenue growth
• Great story-teller for value-based selling and messaging and content development across strategic, commercial and technical buyers in the IT industry (financial services, healthcare, big tech, service provider, other)
• Produce high-value, impressive content for sales and partner consumption - including sales pitch decks, infographics, video stories, case studies, solution briefs, eBooks, application notes, technical briefs, data sheets, battle cards, white papers, blogs, and media articles.
• Mange product-centric web pages, resource library and asset landing pages by working with the web team
• Work with the extended marketing and lead-gen team to deliver webinars and public speaking sessions at tradeshows and events
• Work with the extended team for targeted campaigns content
• Own the collateral success and impact metrics and handle content syndication, localization and distribution and tracking
• Align messaging with the company strategy and brand positioning
• Manage technical and product marketers and assume responsibility for their job responsibilities and deliverables on daily basis
• Work closely with the VP of marketing for alignment, review processes and priorities
• Work with the demand-gen and SEO team for keywords insertion and guidance
  Minimum Qualification:
  • 15 years of experience in product marketing with a proven track record of generating compelling content at a fast pace. Self-sufficient storyteller and content creator with left brain (technical) and right brain (creative/aesthetic) skills. A portfolio example will be required.
  • Solid domain knowledge in networking, network visibility/observability, data center, virtualization, cloud, and AIOps, competitive landscape, IT buyer personas, and use cases.
  • Knowledge about network visibility, tapping, network packet brokering (NPB), network performance monitoring (NPM), network detection and response (NDR), AI for ITOps (AIOps) service monitoring and automation is a plus. Familiar with cloud-native monitoring tools and services such as AWS CloudWatch, Azure Monitor, Google Monitor, and other cloud-native services is highly desirable.
  • Solid understanding of the competitive landscape, products, and emerging companies in the above space both application performance and security domains (Gigamon, Ixia, Apcon, Riverbed, NetScout, Endace, Viavi, SolarWinds, Kentic, Arista etc.)
  • Strong collaboration, cross-functional teamwork, and persuasive skills. Ability to influence others and get things done in a matrix organization. Great communicator.
  • High energy and self-driven with multitasking, problem-solving, working comfortably under pressure in a fast-paced environment.
  • Absolutely no-conflict personality, no ego or passive-aggressive behavior. Ability to listen, follow directions, and work with others.

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