Marcom Manager - Corporate Marketing, Marketing Communications
Company: Western Digital
Location: Milpitas
Posted on: August 2, 2022
Job Description:
Company DescriptionAt Western Digital, our vision is to power
global innovation and push the boundaries of technology to make
what you thought was once impossible, possible.At our core, Western
Digital is a company of problem solvers. People achieve
extraordinary things given the right technology. For decades, we've
been doing just that. Our technology helped people put a man on the
moon.We are a key partner to some of the largest and highest growth
organizations in the world. From energizing the most competitive
gaming platforms, to enabling systems to make cities safer and cars
smarter and more connected, to powering the data centers behind
many of the world's biggest companies and public cloud, Western
Digital is fueling a brighter, smarter future.Binge-watch any
shows, use social media or shop online lately? You'll find Western
Digital supporting the storage infrastructure behind many of these
platforms. And, that flash memory card that captures and preserves
your most precious moments? That's us, too.We offer an expansive
portfolio of technologies, storage devices and platforms for
business and consumers alike. Our data-centric solutions are
comprised of the Western Digital -, G-Technology---, SanDisk - and
WD - brands.Today's exceptional challenges require your unique
skills. It's You & Western Digital. Together, we're the next BIG
thing in data.Job DescriptionPlaying a key role on the Worldwide
Marcom team, the Marcom Manager is the primary interface between
brand marketing, creative design, production and regional marketing
teams. While supporting brand strategy, the Worldwide Marketing
Communications team's success relies on synthesizing all
cross-functional objectives to create and deliver highly effective
outbound product and marketing assets aimed at the consumer.The
marcom team 'owns' the development of marketing assets across
retail and commercial segments in alignment to the Marketing
Communications Plan. The Marcom Manager drives the asset
development from initiation and direction to production hand-off,
and maintenance of those marketing assets in the digital library.
They are the primary interface proactively communicating team
projects and status to/from regional teams, project workflow to all
stakeholders, driving asset development schedules, understanding
product marketing direction, and driving project reviews. Key to
the team's success is aligning objectives with brand and business
requirements to create and delivery highly effective packaging and
marketing assets. The ability to understand Product Marketing
direction, and coordinate and proactively communicate project
workflows and schedules in a very fast-paced environment is
essential.Responsibilities
- Own the development of worldwide marketing collateral
(including packaging), sales tools, digital and printed assets
- Proactively communicate schedule risks and project development
milestones with the team throughout the production process via our
Workfront project management platform.
- Represent Marcom in assigned cross-functional staff, launch,
regional, product marketing, and/or committee meetings
- Control quality of deliverables, following checks and balances
systems to ensure accuracy
- Support the digital asset management and marketing automation
systems, working cross-functionally to optimize workflows,
communicate, train and socialize the utilization of these systems
as part of the Marcom asset development / consumption
lifecycle.
- Maintain digital asset library with latest creative assets
across a variety of product lines
- Contribute to the marketing strategy for the worldwide
Marketing Communication team
- Consistently research, identify and share current industry
design trends in the retail and commercial
environmentQualifications
- BS/BA Marketing, Advertising or equivalent
- Minimum 6-8 years Marketing experience - in any of the areas
below (packaging experience a plus)
- Marcom Manager
- Integrated Marketing Manager
- Campaign Manager
- Agency experience (Branding, Graphic Design, and
Advertising)
- Account Executive
- Traffic Manager
- Project Manager
- Ability to manage multiple projects, deliverables and deadlines
simultaneously
- Good understanding of marketing, value propositions, branding
and marketing communications strategies and tactics
- Working knowledge of how retail packaging, graphic design and
campaigns interact and align
- Expert knowledge of project management practices and
techniques
- Excellent organizational, interpersonal and communication
skills
- Good understanding of consumer goods packaging, graphic design,
pre-press, and printing
- Excellent sense of design, composition and aesthetics
- Self-motivated and very driven, with a keen eye for process
improvements and operational excellence
- Collaborative, team player
- Microsoft Office proficiency
- Adobe AEM and Workfront experience a plusAdditional
InformationWestern Digital is committed to providing equal
opportunities to all applicants and employees and will not
discriminate based on their race, color, ancestry, religion
(including religious dress and grooming standards), sex (including
pregnancy, childbirth or related medical conditions, breastfeeding
or related medical conditions), gender (including a person's gender
identity, gender expression, and gender-related appearance and
behavior, whether or not stereotypically associated with the
person's assigned sex at birth), age, national origin, sexual
orientation, medical condition, marital status (including domestic
partnership status), physical disability, mental disability,
medical condition, genetic information, protected medical and
family care leave, Civil Air Patrol status, military and veteran
status, or other legally protected characteristics. We also
prohibit harassment of any individual on any of the characteristics
listed above. Our non-discrimination policy applies to all aspects
of employment. We comply with the laws and regulations set forth in
the Equal Employment Opportunity is the Law poster.Western Digital
thrives on the power and potential of diversity. As a global
company, we believe the most effective way to embrace the diversity
of our customers and communities is to mirror it from within. We
believe the fusion of various perspectives results in the best
outcomes for our employees, our company, our customers, and the
world around us. We are committed to an inclusive environment where
every individual can thrive through a sense of belonging, respect
and contribution.Western Digital is committed to offering
opportunities to applicants with disabilities and ensuring all
candidates can successfully navigate our careers website and our
hiring process. Please contact us at staffingsupport@wdc.com to
advise us of your accommodation request. In your email, please
include a description of the specific accommodation you are
requesting as well as the job title and requisition number of the
position for which you are applying.Compensation & Benefits Details
- An employee's pay position within the salary range may be based
on several factors including but not limited to (1) relevant
education; qualifications; certifications; and experience; (2)
skills, ability, knowledge of the job; (3) performance,
contribution and results; (4) geographic location; (5) shift; (6)
internal and external equity; and (7) business and organizational
needs.
- The salary range is what we believe to be the range of possible
compensation for this role at the time of this posting. We may
ultimately pay more or less than the posted range and this range is
only applicable for jobs to be performed in Colorado or remote jobs
that can be performed in Colorado. This range may be modified in
the future.
- You will also be eligible to participate in Western Digital's
Short-Term Incentive (STI) Plan and to receive equity awards under
our annual Long-Term Incentive (LTI) program, which consists of
restricted stock units (RSUs), pursuant to the terms of these
programs. RSU awards are also available to eligible new hires,
subject to Western Digital's Standard Terms and Conditions for
Restricted Stock Unit Awards.
- We offer a comprehensive package of benefits including paid
vacation time; paid sick leave; medical/dental/vision insurance;
life, accident and disability insurance; tax-advantaged flexible
spending and health savings accounts; employee assistance program;
other voluntary benefit programs such as supplemental life and
AD&D, legal plan, pet insurance, critical illness, accident and
hospital indemnity; tuition reimbursement; transit; the Virgin
Pulse Program; the Applause Program, employee stock purchase plan,
and the Western Digital Savings 401(k) Plan.
- Note: No amount of pay is considered to be wages or
compensation until such amount is earned, vested, and determinable.
The amount and availability of any bonus, commission, benefits, or
any other form of compensation and benefits that are allocable to a
particular employee remains in the Company's sole discretion unless
and until paid and may be modified at the Company's sole
discretion, consistent with the law.
Keywords: Western Digital, Milpitas , Marcom Manager - Corporate Marketing, Marketing Communications, Executive , Milpitas, California
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