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Marcom Manager - Corporate Marketing, Marketing Communications

Company: Western Digital
Location: Milpitas
Posted on: August 2, 2022

Job Description:

Company DescriptionAt Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we've been doing just that. Our technology helped people put a man on the moon.We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world's biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.Binge-watch any shows, use social media or shop online lately? You'll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That's us, too.We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital -, G-Technology---, SanDisk - and WD - brands.Today's exceptional challenges require your unique skills. It's You & Western Digital. Together, we're the next BIG thing in data.Job DescriptionPlaying a key role on the Worldwide Marcom team, the Marcom Manager is the primary interface between brand marketing, creative design, production and regional marketing teams. While supporting brand strategy, the Worldwide Marketing Communications team's success relies on synthesizing all cross-functional objectives to create and deliver highly effective outbound product and marketing assets aimed at the consumer.The marcom team 'owns' the development of marketing assets across retail and commercial segments in alignment to the Marketing Communications Plan. The Marcom Manager drives the asset development from initiation and direction to production hand-off, and maintenance of those marketing assets in the digital library. They are the primary interface proactively communicating team projects and status to/from regional teams, project workflow to all stakeholders, driving asset development schedules, understanding product marketing direction, and driving project reviews. Key to the team's success is aligning objectives with brand and business requirements to create and delivery highly effective packaging and marketing assets. The ability to understand Product Marketing direction, and coordinate and proactively communicate project workflows and schedules in a very fast-paced environment is essential.Responsibilities

  • Own the development of worldwide marketing collateral (including packaging), sales tools, digital and printed assets
  • Proactively communicate schedule risks and project development milestones with the team throughout the production process via our Workfront project management platform.
  • Represent Marcom in assigned cross-functional staff, launch, regional, product marketing, and/or committee meetings
  • Control quality of deliverables, following checks and balances systems to ensure accuracy
  • Support the digital asset management and marketing automation systems, working cross-functionally to optimize workflows, communicate, train and socialize the utilization of these systems as part of the Marcom asset development / consumption lifecycle.
  • Maintain digital asset library with latest creative assets across a variety of product lines
  • Contribute to the marketing strategy for the worldwide Marketing Communication team
  • Consistently research, identify and share current industry design trends in the retail and commercial environmentQualifications
    • BS/BA Marketing, Advertising or equivalent
    • Minimum 6-8 years Marketing experience - in any of the areas below (packaging experience a plus)
      • Marcom Manager
      • Integrated Marketing Manager
      • Campaign Manager
      • Agency experience (Branding, Graphic Design, and Advertising)
      • Account Executive
      • Traffic Manager
      • Project Manager
      • Ability to manage multiple projects, deliverables and deadlines simultaneously
      • Good understanding of marketing, value propositions, branding and marketing communications strategies and tactics
      • Working knowledge of how retail packaging, graphic design and campaigns interact and align
      • Expert knowledge of project management practices and techniques
      • Excellent organizational, interpersonal and communication skills
      • Good understanding of consumer goods packaging, graphic design, pre-press, and printing
      • Excellent sense of design, composition and aesthetics
      • Self-motivated and very driven, with a keen eye for process improvements and operational excellence
      • Collaborative, team player
      • Microsoft Office proficiency
      • Adobe AEM and Workfront experience a plusAdditional InformationWestern Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person's gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person's assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Compensation & Benefits Details
        • An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
        • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado or remote jobs that can be performed in Colorado. This range may be modified in the future.
        • You will also be eligible to participate in Western Digital's Short-Term Incentive (STI) Plan and to receive equity awards under our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs), pursuant to the terms of these programs. RSU awards are also available to eligible new hires, subject to Western Digital's Standard Terms and Conditions for Restricted Stock Unit Awards.
        • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Virgin Pulse Program; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
        • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Keywords: Western Digital, Milpitas , Marcom Manager - Corporate Marketing, Marketing Communications, Executive , Milpitas, California

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