Principal Growth & Demand Gen Marketing Manager, Product-Led Growth
Posted on: November 19, 2022
The Emerging Technologies & Incubation (ETI) organization focuses
on identifying next generation technologies that build new markets
and businesses for Cisco and incubating these new opportunities in
partnership with our business groups. ETI serves as Cisco's center
for technology evangelism as we accelerate our research
partnerships with leading universities and our meaningful work with
As a Principal Growth & Demand Gen Marketing Manager, you will be
responsible to design and execute B2B digital, virtual, and
physical growth campaigns for developers and technical audiences in
all parts of user journey from demand generation to
upsell/cross-sell. The role requires building a product-qualified
leads and taking them to MQL and SQL. Looking for someone with deep
experience in this field who is organized, independent, with
exceptional execution skills, with data analysis abilities.
What we're looking for:
o A minimum of 6 years of B2B lifecycle marketing experience to
design and execute digital campaigns to drive trial signups,
onboarding, engagement, upsell/cross-sell, and retention.
o Someone who has build demand gen engine from the ground up or has
scaled existing demand gen activities
o Someone who can plan, design, execute digital campaigns on
her/his own to drive metrics, and analyze results and present to
o Requires analytical skills to understand and interpret data and
use it to drive campaigns and growth experiments
o Proven success in working with cross-functional teams, such as
Product, Customer Success, and Sales, to create and execute against
o A passion for transforming every customer touch point into a
unique and timely experience that increases propensity to buy.
o Experience running successful lifecycle tactics to create
virality such as promotions, referral programs, and nurture
o Good understanding of full customer journey and design effective
campaigns for all parts of the funnel, build digital creative
content, test, measure and iterate on media mix and the ROI impact
using LTV and CAC metrics
o Ability to track user behavior through their digital impressions
and infer data-driven insights to drive appropriate next best
o Proficient in using business intelligence tools such as Mixpanel,
Amplitude, or Looker, etc. for understanding users, with data
stored in systems such as Snowflake, Bigquery or AWS Redshift.
o An eye for detail with critical thinking skills to execute
o Proficient in CRM software, marketing automation, email
marketing, (Hubspot is a plus), social media campaign software and
o Ambitious Self-Starter who understands product content,
messaging, campaigns, and demand gen.
o Someone who has experience or interest to market to developers in
areas such as Kubernetes, Application and API Security, and
o Strong conversion-oriented copywriting skills aimed at
developers, devops and other technical audience
What you can expect:
o Create campaigns that engage and nurture our B2B developer and
devops users from learn phase, virtual experiences/demos, trial
sign-up, and trial conversion, all the way through to becoming a
paying subscriber, and cross sell/upsell.
o Leverage customer data to create relevant customer experiences
that drive affinity, reduce time to first value, and drive adoption
of Cisco products.
o Define key north star and secondary metrics and constantly test,
measure, iterate and report campaign performance, by rigorously A/B
testing, and optimizing campaigns across channels. Understand the
journey of product actions to product-qualified-leads that may be
handed off to sales for follow ups
o Craft and iterate on messaging that converts free trials into
happy, active customers
o Collaborate with our Sales, Customer Success, and Growth
Marketing teams to improve the conversion rates of our Teams and
Business trial accounts
o Work with product teams to craft and launch experiences to
onboard and activate users to new product features
o Develop the reports in partnership with our Analytics team, that
we'll use to measure program effectiveness and then share your
o Use email, webinars, in-product prompts and notifications, and
special live events to serve content that will educate users, and
help them discover features and value within their trial
We Are Cisco
#WeAreCisco, where each person is unique, but we bring our talents
to work as a team and make a difference. Here's how we do it.
We embrace digital, and help our customers implement change in
their digital businesses. Some may think we're "old" (30 years
strong!) and only about hardware, but we're also a software
company. And a security company. An AI/Machine Learning company. We
even invented an intuitive network that adapts, predicts, learns
and protects. No other company can do what we do - you can't put us
in a box!
But "Digital Transformation" is an empty buzz phrase without a
culture that allows for innovation, creativity, and yes, even
failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, we
give our egos a break and we give of ourselves (because giving back
is built into our DNA.) We take accountability, we take bold steps,
and we take difference to heart. Because without diversity of
thought and a commitment to equality for all, there is no moving
So, you have colorful hair? Don't care. Tattoos? Show off your ink.
Like polka dots? That's cool.
Cisco COVID-19 Vaccination Requirements
The health and safety of Cisco's employees, customers, and partners
is a top priority. Our goal is to protect and mitigate the spread
of COVID-19 infection for strong business resiliency during the
pandemic. Therefore, Cisco may require new hires to be fully
vaccinated against COVID-19 if the role requires business-related
travel, meeting with customers/partners (including visiting
third-party sites on behalf of Cisco), attending trade events, and
Cisco office entry, unless otherwise prohibited by applicable law,
and in countries where COVID-19 vaccination is legally required.
The company will consider legally required
accommodations/exceptions for medical, religious, and other reasons
as per the requirements of the role and in accordance with
applicable law. Additional information will be provided to
candidates about the requirements and accommodation process at the
offer time based on region.
Keywords: Cisco, Milpitas , Principal Growth & Demand Gen Marketing Manager, Product-Led Growth, Executive , Milpitas, California
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