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Principal Growth & Demand Gen Marketing Manager, Product-Led Growth

Company: Cisco
Location: Milpitas
Posted on: November 19, 2022

Job Description:

The Organization

The Emerging Technologies & Incubation (ETI) organization focuses on identifying next generation technologies that build new markets and businesses for Cisco and incubating these new opportunities in partnership with our business groups. ETI serves as Cisco's center for technology evangelism as we accelerate our research partnerships with leading universities and our meaningful work with standards bodies.

The Role

As a Principal Growth & Demand Gen Marketing Manager, you will be responsible to design and execute B2B digital, virtual, and physical growth campaigns for developers and technical audiences in all parts of user journey from demand generation to upsell/cross-sell. The role requires building a product-qualified leads and taking them to MQL and SQL. Looking for someone with deep experience in this field who is organized, independent, with exceptional execution skills, with data analysis abilities.

What we're looking for:

o A minimum of 6 years of B2B lifecycle marketing experience to design and execute digital campaigns to drive trial signups, onboarding, engagement, upsell/cross-sell, and retention.

o Someone who has build demand gen engine from the ground up or has scaled existing demand gen activities

o Someone who can plan, design, execute digital campaigns on her/his own to drive metrics, and analyze results and present to executives.

o Requires analytical skills to understand and interpret data and use it to drive campaigns and growth experiments

o Proven success in working with cross-functional teams, such as Product, Customer Success, and Sales, to create and execute against shared goals

o A passion for transforming every customer touch point into a unique and timely experience that increases propensity to buy.

o Experience running successful lifecycle tactics to create virality such as promotions, referral programs, and nurture flows

o Good understanding of full customer journey and design effective campaigns for all parts of the funnel, build digital creative content, test, measure and iterate on media mix and the ROI impact using LTV and CAC metrics

o Ability to track user behavior through their digital impressions and infer data-driven insights to drive appropriate next best actions.

o Proficient in using business intelligence tools such as Mixpanel, Amplitude, or Looker, etc. for understanding users, with data stored in systems such as Snowflake, Bigquery or AWS Redshift.

o An eye for detail with critical thinking skills to execute efficiently

o Proficient in CRM software, marketing automation, email marketing, (Hubspot is a plus), social media campaign software and agencies.

o Ambitious Self-Starter who understands product content, messaging, campaigns, and demand gen.

o Someone who has experience or interest to market to developers in areas such as Kubernetes, Application and API Security, and Full-Stack Observability.

o Strong conversion-oriented copywriting skills aimed at developers, devops and other technical audience

What you can expect:

o Create campaigns that engage and nurture our B2B developer and devops users from learn phase, virtual experiences/demos, trial sign-up, and trial conversion, all the way through to becoming a paying subscriber, and cross sell/upsell.

o Leverage customer data to create relevant customer experiences that drive affinity, reduce time to first value, and drive adoption of Cisco products.

o Define key north star and secondary metrics and constantly test, measure, iterate and report campaign performance, by rigorously A/B testing, and optimizing campaigns across channels. Understand the journey of product actions to product-qualified-leads that may be handed off to sales for follow ups

o Craft and iterate on messaging that converts free trials into happy, active customers

o Collaborate with our Sales, Customer Success, and Growth Marketing teams to improve the conversion rates of our Teams and Business trial accounts

o Work with product teams to craft and launch experiences to onboard and activate users to new product features

o Develop the reports in partnership with our Analytics team, that we'll use to measure program effectiveness and then share your results regularly

o Use email, webinars, in-product prompts and notifications, and special live events to serve content that will educate users, and help them discover features and value within their trial

We Are Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here's how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (30 years strong!) and only about hardware, but we're also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!

But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool.

Cisco COVID-19 Vaccination Requirements
The health and safety of Cisco's employees, customers, and partners is a top priority. Our goal is to protect and mitigate the spread of COVID-19 infection for strong business resiliency during the pandemic. Therefore, Cisco may require new hires to be fully vaccinated against COVID-19 if the role requires business-related travel, meeting with customers/partners (including visiting third-party sites on behalf of Cisco), attending trade events, and Cisco office entry, unless otherwise prohibited by applicable law, and in countries where COVID-19 vaccination is legally required. The company will consider legally required accommodations/exceptions for medical, religious, and other reasons as per the requirements of the role and in accordance with applicable law. Additional information will be provided to candidates about the requirements and accommodation process at the offer time based on region.

Keywords: Cisco, Milpitas , Principal Growth & Demand Gen Marketing Manager, Product-Led Growth, Executive , Milpitas, California

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