Director of Sales ("Director de Ventas") - Springhill Suites Milpitas
Company: Springhill Suites by Marriott Silicon Valley - Mil
Location: Milpitas
Posted on: November 20, 2022
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Job Description:
POSITION PURPOSE
The Director of Sales & Marketing is responsible for proactively
soliciting appropriate business opportunities through a combination
of tele-prospecting and direct sales to achieve personal and hotel
revenue goals. Responsible to learn how to support the property and
drive customer loyalty by delivering service excellence throughout
each customer experience.
ESSENTIAL RESPONSIBILITIES
-Enthusiastically and proactively sell the property's concept to
group, corporate and leisure prospects in a way that best
illustrates the identity of the brand as innovative and new.
-Prospect and qualify all lead sources through cold calls,
tele-prospecting, and networking to generate new opportunities.
-Ensure individual and team sales and catering goals are met or
exceeded.
-Manage preferred corporate, wholesale, leisure transient, and
group accounts that meet or exceed hotel revenue goals
-Negotiate contracts ensuring that all pertinent aspects of
solicitation and closing are complete and documented
-Actively pursue new clients through creative/innovative sales
techniques and aggressive prospecting
-Identify opportunities to upsell customer through food & beverage
offerings, room upgrades, AV and lighting upgrades and spa
faculties, if applicable
-Manage lead sources to ensure quantity and quality of leads
-Create customized Wedding Packages, Menus, and proposals, etc.
-Respond to all customer inquiries within 24 hours or sooner
-Maintain accurate CI/TY information on all bookings, specifically
program details, client correspondence, traces and to-do lists
-Conduct unique site inspections that create a WOW experience for
the customer
-Follow proper event management procedures for event execution to
include but not limited to BEO creation, F&B forecasting,
resume communication, amenity/VIP designation and room block
management
-Produce and distribute accurate banquet/catering event orders,
timelines, diagrams, and resumes within timeframe set by hotel
-Coordinate, plans and implements wedding related marketing tactics
and events
-Produce and distribute 10-day Events Schedule and BEO Packet, as
well as Daily Events Schedule
-Preside over weekly 10-day BEO reading and daily 3-day BEO
readings
-Drive strategies to develop long term business relationships and
repeat business
-Attend tradeshows, make on-site field presentations, and outside
sales calls to prospective clients
-Monitor sales activities/performance to ensure revenue goals meet
or exceed established plan and accurately report
variance/projections to management
-Participate in weekly strategy meetings and use Revenue Management
resources to help make informed decisions and maximize revenue
-Ensure that the property is maximizing the use of all company,
brand and local CVB programs
-Recruit the best possible sales team and reduce turnover through
coaching, counseling, and training
-Provide support and coaching for team members to drive high levels
of performance, job satisfaction, and personal growth.
-Develop and maintain positive relationships with peers,
competitors and brand partners.
-Develop annual Group, Banquet, and Catering Operating Budget and
Sales & Marketing plan in conjunction with the propertys executive
team and executes marketing-related items
-Work with other hotel departments to successfully market amenities
including spa, restaurant, lounge, and events (as applicable)
-Coordinate local advertising to promote hotels restaurant, lounge,
spa, etc.
-Coordinate, plan and implement wedding related marketing tactics
and events.
-Add creativity and trend insights into driving catering revenue
via wedding packages, promotions and public relations.
-Work with corporate marketing team, vendors, and agencies.
-Represent hotel at various meetings and events in support of
community and public relations.
-Use brand opportunities to drive revenue.
-Track and report on all sales activities for hotel.
-Track and report on all event planner surveys and feedback.
-Keep informed of industry news that affects the organization and
shares information with team.
-Partners with Operations in providing a customer experience that
exceeds the customers expectations.
-Effectively develop relationships within the community to
strengthen and expand customer base for future sales
opportunities.
-Be an active part of the property management team fostering and
developing the desired Azul Hospitality culture.
-Stimulate a friendly, cheerful attitude in his/her conduct with
other managers, guests, and fellow associates.
-Drive product quality and a unique guest experience at every
opportunity.
-Ensure that all administrative procedures are in place and
functioning effectively.
-Ensure a challenging and exciting environment to encourage full
career development and personal growth
-Establish and monitor cost and expense control systems and
procedures to achieve budgeted operating results.
-Take corrective measures and actions to ensure highest possible
profitability.
-Maximize revenues through pro-active action rather than
re-active.
-Work as a member of the yield team to ensure maximum occupancy is
achieved at the highest possible average rate via effective setting
and monitoring of rate occupancy controls.
-Assist in revenue management, room inventory control, stay
controls and distribution channels as needed.
-Advise the General Manager of all matters relating to Sales &
Marketing.
-Attend weekly leadership meetings.
-Perform all accountabilities in a timely and efficient manner,
following established company policy and projecting a favorable
image of Azul Hospitality to achieve objectives.
SUPPORTIVE FUNCTIONS
In addition to performance of the essential functions, this
position may be required to perform a combination of the following
supportive functions, with the percentage of time performing each
function to be solely determined by the manager based upon the
particular requirements of the hotel:
-Assist with any guest inquiry.
-Follow all company and safety and security policies and
procedures.
-Report maintenance problems, safety hazards, accidents, or
injuries.
-Perform other reasonable job duties as requested by the General
Manager.
PHYSICAL DEMANDS
-Environmental conditions are inside, a job is considered inside if
staff spends approximately 75 percent or more of the time inside.
Temperature is moderate and controlled by resort environmental
systems.
-Must be able to sit at a desk for up to four (8) hours per day.
Walking and standing are required the rest of the working day.
Length of time of these tasks may vary from day to day and task to
task.
-Must be able to stand and exert well-paced mobility for up to four
(4) hours in length.
-Must be able to exert well-paced ability to maneuver between
functions occurring simultaneously.
-Must be able to exert well-paced ability in limited space and to
reach other departments of the hotel on a timely basis.
-Must be able to lift up to 75 lbs. occasionally.
-Must be able to push and pull carts and equipment weighing up to
250 lbs. occasionally.
-Requires grasping, writing, standing, sitting, walking, repetitive
motions, bending, climbing, listening and hearing ability and
visual acuity.
-Talking and hearing occur continuously in the process of
communicating with guests, supervisors and subordinates.
-Vision occurs continuously with the most common visual functions
being those of near and color vision and depth perception.
-Must be able to bend, stoop, squat and stretch to fulfill cleaning
tasks occasionally.
-Requires manual dexterity to use and operate all necessary
equipment.
-Ability to work primarily with fingers to pick, pinch, type and
carry out substantial movements (motions) of the wrists and hands
as well.
-Must have finger dexterity to be able to operate office equipment
such as computers, printers, 10-key adding machine, multi-line
touch tone phone, filing cabinets, FAX machines, photocopiers,
dolly and other office equipment as needed.
Keywords: Springhill Suites by Marriott Silicon Valley - Mil, Milpitas , Director of Sales ("Director de Ventas") - Springhill Suites Milpitas, Executive , Milpitas, California
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