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Marketing Campaign Manager

Company: Renesas Electronics Corporation
Location: Milpitas
Posted on: September 16, 2020

Job Description:

Country/Region: US

State: CA

City: Milpitas

Department:

Business Unit: IoT and Infrastructure Business Unit

Office: Milpitas

Job Function: Marketing

Job Type: Permanent

Description: Renesas Electronics Americas (REA) is a dynamic, multi-cultural tech company where employees can learn, mentor and thrive. REA brings together the strong financial foundation of a multi-billion dollar global operation and the flexibility and velocity of a smaller organization. We are developing technologies for the latest advances in mobile computing, secured connected devices, autonomous driving, smart homes and factories and more. Our solutions are at the heart of products developed by the major innovators around the world. Join us and be part of what’s next in electronics.

The Marketing Campaign Manager is responsible for planning and executing integrated marketing communications campaigns that build awareness, generate conversions and drive leads for Renesas business units. This role is responsible for identifying, managing and leveraging the full mix of marketing activities, both internal and external, to support each campaign, as well as tracking results.

This role will work closely with the other Marketing Communication and Demand Creation teams as well as partner with the business units to craft campaign messages, identify and create deliverables, lead meetings, and pull and report results.

Roles & Responsibilities:

Create campaign plans that align with the business unit’s objectives and strategy.

Lead and manage cross-functional teams (product, web, email, PR, lead gen, graphics teams) to develop and deliver complete integrated marketing campaign plans.

Develop and craft messaging and key messages to support each campaign.

Create content for full suite of marketing communications activities – email, online advertising, website landing pages and other digital content – designed to drive activity and leads.

Provide events support to events team, including messaging, communications deliverables, and logistics (where necessary), for targeted events.

Create complete campaign summaries and results, present to core campaign teams on a regular basis. Analyze results and adjust messaging and deliverables to optimize results.

Understand the full buyer’s journey from awareness to leads and how to optimize the points in between.

Experience, Skills and Education:

BS or BA in marketing, communications preferred.

Minimum of 6-8 years’ experience in B2B marketing required.

Successful time management, organizational and problem-solving skills.

Able to manage multiple projects simultaneously and ensure projects are on track at all times.

Excellent communication, both written and verbal, and comfortable presenting to audiences regularly.

Ability to lead cross-functionally and collaborate and operate in a team environment.

Experience and knowledge of understanding marketing automation and web analytics and the ability to translate into business results.

Prior experience creating and managing digital marketing assets, content, and supporting event content and logistics.

Ability to complete projects, tasks and deliverables on time, and drive cross-functional team members to complete their respective projects on time.

Equal Opportunity Employer: Disability/Veteran

Keywords: Renesas Electronics Corporation, Milpitas , Marketing Campaign Manager, Other , Milpitas, California

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